So you had some great customer interviews as part of your Design Thinking exercise. You felt that you empathized well with the customers and generated awesome insight. Wonderful. Before your memory evaporates you’d want to write down your thoughts quickly … Read More
KISS, an acronym for “keep it simple, stupid” or “keep it stupid simple”, is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than … Read More
The Irony of Delivering Agile Transformation with Waterfall Agile and digital transformation projects are abundant today. The irony is that too frequently, they are planned and delivered in essentially waterfall project management style. Waterfall is a linear, plan-all-the-way, phased execution … Read More
Relentless pursuit of product market fit is customer obsession. Reality is, so many distractions in the office… It would be Nirvana for product developers and customer professionals if we can only think about the customer. Why do we have so … Read More
There’s science and philosophy behind Design Thinking’s divergent and convergent double diamond. It’s the logic of deductive and inductive reasoning. Also: “Experience by itself teaches nothing… Without theory, experience has no meaning. Without theory, one has no questions to ask. … Read More
I actually think planning and designing are pretty similar. It’s just that designing is much more colorful, multi-faceted, free form. Probably more fun too. Planning for your trip? How about, “designing your next trip”? Sounds more adventurous and intriguing, doesn’t … Read More
This image is from Roland Smart’s “Agile Markerter” (https://amzn.to/2O7W2EA). It’s the cadence difference between feedabck (spot the typo? :-)) that come (1) directly from the consumer (Practitioner User Feedback) and (2) the people who manage the consumers of the product/service … Read More
The importance is to experiment and iterate. What approach you take is of secondary importance. Chose whatever approach that best fits the situation, and eventually you’ll get there. Time after time, trial and error has been proven most effective.
We are highly functioning professionals. When we see a pattern, we know what to do. So, Know-Do. The challenge of Know-Do, is predictable results. What if we want out-of-the-norm break-throughs? So, Stop. Think. Design. Sharing my favorite visual from the … Read More
Design Thinking is process driven. It is a process to help us activate our creativity. Meanwhile, our brains don’t necessarily work in linear fashion, particularly when we’re being creative. So, by nature, Design Thinking can be non-linear, and non-sequential. Go … Read More