Value Proposition Canvas

Strategizer has a great product market fit development tool called the Value Proposition Canvas. Let’s take a look! Template: Value … Read More

It’s seductive to assume that data is really knowledge.

Dr. W.E. Deming, the father of TQM (Total Quality Management) and the whole Lean movement, once said: Without data, you’re … Read More

Go with the FLOW to capture your thoughts from Design Thinking customer interviews

Example: While adoption of the pre-order app for our Daily Greens salad store has been going up, we’ve been observing … Read More

KISS – Keep It Stupid Simple

KISS, an acronym for “keep it simple, stupid” or “keep it stupid simple”, is a design principle noted by the … Read More

Relentless Pursuit of Product Market Fit is Customer Obsession

Relentless pursuit of product market fit is customer obsession. Reality is, so many distractions in the office… It would be … Read More

The Two Cadence of User Feedback

This image is from Roland Smart’s “Agile Markerter” (https://amzn.to/2O7W2EA). It’s the cadence difference between feedabck (spot the typo? :-)) that … Read More

The non-linear, non-sequential nature of Design Thinking

Design Thinking is process driven. It is a process to help us activate our creativity. Meanwhile, our brains don’t necessarily … Read More

Prototyping a Walking Skeleton

Either it’s the artist in us or the perfectionist taking control, but many of us have a tendency to start … Read More

How to Fix Startup Marketing

Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and … Read More

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