It’s seductive to assume that data is really knowledge.
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Dr. W.E. Deming, the father of TQM (Total Quality Management) and the whole Lean movement, once said: Without data, you’re … Read More
Go with the FLOW to capture your thoughts from Design Thinking customer interviews
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Example: While adoption of the pre-order app for our Daily Greens salad store has been going up, we’ve been observing … Read More
KISS – Keep It Stupid Simple
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KISS, an acronym for “keep it simple, stupid” or “keep it stupid simple”, is a design principle noted by the … Read More
Relentless Pursuit of Product Market Fit is Customer Obsession
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Relentless pursuit of product market fit is customer obsession. Reality is, so many distractions in the office… It would be … Read More
The Two Cadence of User Feedback
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This image is from Roland Smart’s “Agile Markerter” (https://amzn.to/2O7W2EA). It’s the cadence difference between feedabck (spot the typo? :-)) that … Read More
The non-linear, non-sequential nature of Design Thinking
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Design Thinking is process driven. It is a process to help us activate our creativity. Meanwhile, our brains don’t necessarily … Read More
Prototyping a Walking Skeleton
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Either it’s the artist in us or the perfectionist taking control, but many of us have a tendency to start … Read More
How to Fix Startup Marketing
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Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and … Read More
The 3 Challenges Of Startup Marketing
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My name is Takeshi. I am the founder of Lifecycle. We help startups succeed with better product development, and marketing. … Read More