Value Proposition Canvas

Strategizer has a great product market fit development tool called the Value Proposition Canvas. Let’s take a look! Template: Value … Read More

Premature Scaling is Startup Death

#1 Cause of Startup Death? Premature Scaling This is what INSEAD professor Nathan Furr said in a 2011 Forbes article. … Read More

Great Product, Not Selling

Sound familiar? Let’s talk about product market fit. Your angel investor invested in your idea. Your VC and series A … Read More

How to Fix Startup Marketing

Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and … Read More

The 3 Challenges Of Startup Marketing

My name is Takeshi. I am the founder of Lifecycle. We help startups succeed with better product development, and marketing. … Read More