Sign-up: Decide Better Together | Wed 28 Oct
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Behavioral Science for Emotional Intelligence, Part 4 of 4 Pre-reads About the Series 16 Behavioral Science Concepts Most Leaders Were … Read More
Use Time and Tradeoffs to Your Advantage
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(Watch on YouTube: https://youtu.be/Mr25ejYz3qg) This is Session 3 of a 4 session journey exploring 16 behavioral science concepts that take … Read More
Sunk Cost Fallacy & Opportunity Cost Neglect: Cool the Past, Warm the Future
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My organization development business presents a harder version of the same problem. Over the years, I have developed expertise across … Read More
Outsmart the Planning Fallacy (2026 update)
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We fool ourselves when we plan Things rarely go as planned; we know that. A project estimated at three months … Read More
Goal-Gradient Effect: Why We Speed Up Near the Finish Line
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Marketers and designers know Amazon, Uber, Duolingo, and countless others make use of this effect deliberately. Progress bars, loyalty programmes, … Read More
Present Bias and Hyperbolic Discounting: When Long-Term Wins Lose to Short-Term Pull
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Present bias Present bias is our tendency to give disproportionate weight to rewards and costs that are immediate, compared with … Read More
Frame Decisions and Design Choices
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(Watch on YouTube: https://youtu.be/tg7YJ3H9vcw) This is Session 2 of a 4 session journey exploring 16 behavioral science concepts that take … Read More
If-Then Plans: Follow-Through by Design
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Goal intentions describe what you hope to achieve. But they leave the moment of action undecided, and that is is … Read More
Friction: Where Good Intentions Stall
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We get used to the multiple data entries, the copy this from email and paste into the spreadsheet tool-hopping routines, … Read More
Defaults: The Science of the Choice You Don’t Make
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Defaults are everywhere Once you start looking, you notice defaults everywhere. At work, recurring meetings continue unless someone cancels them, … Read More