#1 Cause of Startup Death? Premature Scaling This is what INSEAD professor Nathan Furr said in a 2011 Forbes article. … Read More

Sound familiar? Let’s talk about product market fit. Your angel investor invested in your idea. Your VC and series A … Read More

Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and … Read More

My name is Takeshi. I am the founder of Lifecycle. We help startups succeed with better product development, and marketing. … Read More