My organization development business presents a harder version of the same problem. Over the years, I have developed expertise across … Read More

We fool ourselves when we plan Things rarely go as planned; we know that. A project estimated at three months … Read More

Marketers and designers know Amazon, Uber, Duolingo, and countless others make use of this effect deliberately. Progress bars, loyalty programmes, … Read More

Present bias Present bias is our tendency to give disproportionate weight to rewards and costs that are immediate, compared with … Read More