Relentless pursuit of product market fit is customer obsession.
Reality is, so many distractions in the office… It would be Nirvana for product developers and customer professionals if we can only think about the customer.
Why do we have so many things to take care of, that take our minds away from the customer? Why can’t we just serve our customers to their (and our) content?
Well, maybe we can.
Productivity often comes with doing less. What impediments can we remove to let us keep our focus on the customer?
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