There’s science and philosophy behind Design Thinking’s divergent and convergent double diamond.
It’s the logic of deductive and inductive reasoning.
Also:
“Experience by itself teaches nothing… Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence, without theory, there is no learning.“
– W. Edwards Deming
When working with me, you’ll hear the terms “hypothesis” and “pattern recognition” a lot. It all comes from a conscious application of deductive and inductive reasoning.
Deming is right; without theory, one has no questions to ask.
