There’s science and philosophy behind Design Thinking’s divergent and convergent double diamond.
It’s the logic of deductive and inductive reasoning.
“Experience by itself teaches nothing… Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence, without theory, there is no learning.“
– W. Edwards Deming
When working with me, you’ll hear the terms “hypothesis” and “pattern recognition” a lot. It all comes from a conscious application of deductive and inductive reasoning.
Deming is right; without theory, one has no questions to ask.