The Three Competencies of Mastering Complex Product Development

Three-Compentencies-of-Mastering-Product-Development

It’s mastery, so don’t expect it to be easy.

As both a serial entrepreneur and agile coach to teams of all sizes, I have come to understand that mastering complex product development converges into three competencies.

(1) Content competency: the Expert

Of course it’s unrealistic to have every single skill and knowledge to build the product. If you do, most likely that’s not a complex product. And what’s the point of putting together a team.

Yet if you are maniacally in love with your product, it’s unlikely that you don’t know the full scope of your product. Naturally, you are an expert of your product.

(2) Integration competency: the Designer and Architect

Just stacking up tasks, stories and epics won’t make a product. The creative process of streamlining, merging and weaving the many moving parts into a higher state of creation, is how the product starts making sense and work.

A great product development team has a mastermind designer and architect. Be that person.

(3) Management competency: the Leader

Functioning and performing teams have two simple traits: they have team processes that work, and people that talk with each other.

Does that naturally happen? Typically not. It happens because of a great leader.

Be that leader.