Deductive and Inductive Reasoning and the Divergent, Convergent Double Diamond in Design Thinking

There’s science and philosophy behind Design Thinking’s divergent and convergent double diamond. It’s the logic of deductive and inductive reasoning. Also: “Experience by itself teaches nothing… Without theory, experience has no meaning. Without theory, one has no questions to ask. … Read More

The Map Is Not The Territory

The map is not the territory. – Alfred Korzybski, 1931 Semantic scientist and philosopher Korzybski coined this term to distinguish our beliefs from reality. The concept is helpful in understanding how misunderstandings happen. > What we perceive as the territory, … Read More

Design Instead of Planning

I actually think planning and designing are pretty similar. It’s just that designing is much more colorful, multi-faceted, free form. Probably more fun too. Planning for your trip? How about, “designing your next trip”? Sounds more adventurous and intriguing, doesn’t … Read More

The many flavors of Experimental and Iterative approaches

The importance is to experiment and iterate. What approach you take is of secondary importance. Chose whatever approach that best fits the situation, and eventually you’ll get there. Time after time, trial and error has been proven most effective.

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